France is making history by becoming the first country in the European Union to ban words like “steak” and “sausage” from promoting vegetarian diets and products.
According to National, the deal went into effect in 2020 but will go into effect in October. The official decision states: “It is not possible to use sectoral terminology traditionally linked to meat and fish to specify products that do not belong to the animal kingdom and are essentially incomparable.”
Interbev, the meat industry, welcomed it in 2020 and issued a statement calling on other countries to approve the deal.
They write: “This sentence is the first step in France, a pioneer in the protection of his name, and should be extended to the European level”.
The instructions for promoting alternative vegan dairy products also prohibit the use of “milk”, “butter” and “cheese” at the European level. However, some US food chains use the term “hamburger” for many plant-based proteins, such as Beyond Meat and Burger King.
France’s move to offer consumers a little more transparency could impact sales, as many discovered earlier this year that the term “vegan” was objectionable. According to Metro, the survey was conducted by Meatless Farm and Brakes, a leading UK wholesaler, and surveyed 2,000 Brits about their attitude towards plant-based foods.
The researchers found that 39% of the participants were not very happy with the term and wanted to include the plant ingredient as “vegan” instead. The survey also found that only half of the participants understood the term “vegetarian”, while 9% believed that the vegan diet consisted solely of green foods.
According to the outlet, Meatless Farm founder Mortentft Beach is also supportive of this idea because people are still reluctant about vegetarianism and better sell products labeled as “vegan”. He says: “The culture of food is changing and we need to rethink the social nomenclature.
“Whether you are a vegetarian or not, vegan meat has come a long way in the past five years and has attracted a large audience.”
“We have always promised to encourage more carnivores to switch to vegetarian meat. These results show that more and more people are becoming vegan as the menu wording changes. Indicates that you are authorized to participate in the exercise. “The current challenge is to get as many people as possible to label vegan options, because vegans can be a ticket to stop people from eating more meat.”